MillerCoors A Once in A Lifetime Opportunity

Executives highlight scale, brands, talent.The leadership team of MillerCoors highlighted the new companys scale, brands and talent as reasons it can win in the U.S. beer market.MillerCoors, which brings together the U.S. and Puerto Rico operations of SABMiller and Molson Coors Brewing Company, is better positioned to compete than either of its predecessors were on its own.Speaking at a launch party on Monday in New York, Peter Coors vice chairman of Molson Coors Brewing Company and chairman of MillerCoors -- said: Were going to obviously draw from the strengths of both organizations to create a new company that is even more powerful and competitive than either one of us could be alone in the United States beer business.Graham Mackay, CEO of SABMiller plc and vice chairman of MillerCoors, elaborated on that point:The combined company will be structurally hugely improved with about 30 percent of the U.S. beer market and the talent from both benches to draw from, he said. MillerCoors CEO Leo Kiely has been quoted as saying this company will bring the entrepreneurial energy and nimbleness and flexibility of a small company to bear, as well as being able to use the scale and resources of an industry major, and I couldnt agree more.Were determined to win, said Kiely. Our vision is clear: we want to become the best beer company in America. Well deliver on that goal with great brands, great people, by being great partners and by leveraging the scale of this new company.Tom Long, the president and chief commercial officer of MillerCoors, said the companys portfolio well-positioned in mainstream light, imports, crafts and economy is poised to drive size and value for its distributor and retailer partners.Coors Light and Miller Light, the heart of our portfolio are poised to drive the value and size of the light category, he said. Their distinct positions Rocky Mountain cold refreshment and preferred taste -- are two of the drivers of beer choice. And weve got the No. 1 brands in both of those driver sets.He continued: MillerCoors, with our fantastic brands, our industry-leading team and significantly enhanced scale represents, truly, a once in a lifetime opportunity for everyone associated.A video of the presentation can be seen at the MillerCoors home page.