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Changing of the Guard in Imports?

Is a generational change taking place?Are Corona Extra and Heineken now my fathers beer?Thats the provocative question raised by industry consultant Mike Mazzoni last week in an investor meeting covered by Beer Marketers Insights. From Fridays BMI Express:[Mazzoni] Notes imports up 1%, Corona down slightly, Heineken up slightly, while Heineken Premium Light, Stella, Modelo Especial, Corona Light and Dos Equis each up double digits. Wonders if this is "simply a changing of the guard." Calls Corona and Heineken (over 45% of segment) "mega-imports" and wonders if this is "generational change" where they have become "my father's beer." Notes that many other formerly top 10 imports continued down in 07, including Beck's, Foster's, St Pauli Girl, Amstel Light.  read more »

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Trader Joes Pushing into Mexican Beers

Receives label approvals for Trader Jose brands.In another sign of the growing trend of Latinization, Trader Joes appears to be pushing into private label Mexican beers.Over the course of the year, Trader Joes has filed label applications for Trader Jose branded beers. Last month it received a label certificate from the Treasury Department's Alcohol and Tobacco Tax and Trade Bureau for Trader Jose Dark Premium Lager. Earlier in the year it received approvals for Trader Jose Premium lager.For yea  read more »

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