This is a well traveled beer that is imported from Mexico into the USA, where it has a popular following, then gets sent around the world to random places in Asia. Considering the beer knocks up more air miles than I do it still manages to hold its own when compared to other Mexican imports such as Corona. Pacifico Clara has more character than your average lightweight Mexican brew and its bottle boasts a distinctive yellow label that helps it stand out on the shelf and in the bar.  read more »

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this title


- Contains information on 3 categories: Beer, Cider and FABs.

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

- Includes company and brand share data by categories.


Highlights of this title

The market for Beer, Cider and FABs in Mexico increased between 2001-2006, growing at an average annual rate of 2.6%.

The leading company in the market in 2006 was Grupo Modelo SA de CV.















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